The Communications team raised $400,000 and secured a 47-million media reach through strategic storytelling, donor engagement and press coverage. Their efforts amplified awareness of homelessness, boosted donations and ensured Fletcher Street Cottage remained a vital support hub.

Communications efforts helped attract over 500 attendees and secure a 2.17-million media reach, making this the most successful festival yet. Strategic promotions drove record participation in wellness activities, reinforcing Byron’s commitment to keeping seniors active, engaged and connected​.

Held at The Great Northern Hotel, this event raised $35,000 for Fletcher Street Cottage. The Communications team’s promotional efforts, including digital marketing and media coverage, helped drive attendance, engage sponsors and turn a night of music into a major fundraiser supporting homelessness services​.

The Communications team leveraged Miriam Margolyes’ ABC documentary visit to highlight Fletcher Street Cottage’s impact. Their work ensured national exposure, increasing awareness of Byron’s homelessness crisis and driving further advocacy and funding for essential support services​.

Partnering with Stone & Wood’s Ingrained Foundation, this festival raised $21,000 for homelessness support services. The Communications team’s efforts in digital marketing and media coverage helped drive attendance and donor engagement, amplifying the impact of this annual fundraising event​.